Can Your SEO Reseller Program Succeed?
03/11/10
How do SEO reseller programs survive these days? It can, if you keep one thing in mind. Be prepared. If you are interested in establishing yourself as an SEO reseller, you need to realize from the start that the SEO reseller program market is pretty saturated. You need to investigate potential vendor candidates thoroughly before entering into what you hope will be a successful agreement with a white label firm to perform your SEO work for you.
When you eventually do offer your SEO reseller program to your customers, don't lose sight of the fact that YOU are the public face of that program. Remember, it's YOUR reputation that you're selling, not that of your vendor, so choose your partner carefully. The success or failure of your SEO reseller program depends on it.
Some SEO reseller experts advise that you hire a particular vendor yourself in order to get a good feel for the type and the quality of that vendor's services. You will be less likely to risk your customer relationships if you know what to expect before committing to a vendor's services. You would be wise to remember that with a potential white label Seo partner, as with anything else, you ALWAYS get what you pay for. You'll get low end results every time if you cut corners by going with with a low end vendor. Here are a few points to remember when you're investigating the various white label SEO firms.
You are essentially selling the work of another firm as your own when you run an SEO reseller program. You may function as the middleman between customer and vendor without the customer ever knowing. Correspondence and invoicing is sent out under your firm's name, even though the vendor is the real source of the communication. Help desks that service your SEO reseller program can also be set up under your name, with email queries going directly to your vendor for reply.
Keeping these points in mind, cooperation and communication between SEO firm and white label vendor are essential to the success of any SEO reseller program. The potential for a lucrative relationship is there. There's never anything wrong with forming a top shelf SEO reseller program with an SEO vendor if sales and marketing are more your strengths.
Be sure that you capture all the details of your partnership in a written agreement that both parties sign off on. Contention in your business relationship will manifest itself in your end product; conversely, if your partnership runs smoothly, your clients will reap the rewards of your seamless working relationship, and come back for more.
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